What Employers Are Looking for in Degrees and Credentials

Some are arguing that it is possible to get a good job without a college degree.  It’s true.  It is possible.  But the fact is, having the right credentials vastly increases your chances to have the future you desire.  This blog post gives you  facts about why this is the case and what you need to do about it.  Buzz TodaySource:  CollegeMeasures.org     Higher education is one of the most important investments that people make. And most students make this investment because they want a better chance to land a good career and higher earnings. Because college credentials are usually associated with higher earnings, taking on reasonable debt or paying high tuition are not necessarily bad choices. But as they enter the labor market, some graduates earn far more than others. Graduates with the same major but from different schools can take home substantially different amounts of money. And earnings vary widely among graduates from the same school who have chosen different majors.

In BUZZ Today we see what researchers show us about careers, majors and schools.  The CollegeMeasures.org site is full of valuable salary information from thousands of jobs and tens of thousands of college graduates in five different states.  The data is well worth the effort to understand it.

But CollegeMeasures.org looks at actual market data for degrees and careers.  What we want to do here is look at the issues from the employer’s perspective.

For better or worse, this is a JOB market.  Markets are the connection of buyers and sellers.  Employers are hard nosed decision makers and you are a seller and employers are buyers.  To get a sense of the employer perspective as a buyer think about the situations where you are the buyer and someone else is the seller.  An example might be when you are buying a house or a car. What you want as a buyer is a quality product that fits your needs, a competitive price and some assurance that what you are buying has some staying power.  Employers want the same things you do as a buyer.

So what do employers want when they hire you?  They want to have some assurance that you can actually do what they are hiring you to do.  That is what your major is all about.  It is extremely unlikely that they will hire a biology major for a $125,000 a year petroleum engineering position.  Because our world of work is becoming ever more specialized and complex, what you are qualified to do becomes more important every year.  The difference in pay reflects the growing need for skills and knowledge.  The market salaries on CollegeMeasures document the demand for such skills and knowledge in the job market.

A degree communicates more than merely skills.  To an employer, someone with a degree is a person who has demonstrated behaviors that employers value.  Earning a degree is a long term commitment and someone with that degree has proven to be up to the challenge of such a long term commitment. Employers value that.

So, for better or worse, the resume software that will screen your resume with your job application will be screening for the credentials valued by the employer.  A large number of those job postings will have something like:  “Bachelor’s degree required and 3-5 years experience”.   It may not be fair but it is a reality.  In a world where each job opening can get thousands of applications resume screening software is a reality of today’s job market.  Without the credentials job applicants never even get the interview needed to prove themselves.

In the end, degrees and credentials are the price of entry to  many attractive job opportunities.  Winning the lottery is a possibility but having the credentials employers are looking for produces a much higher probability of success.

Five Things College Freshmen and Their Parents Need to Know

Increasingly college freshmen are enrolling in majors that do not fulfill their personal passions because they think it is more important to have a high paying career. That is a mistake. This choice is not an either or. Both the freshman and the parents should be doing everything they can to have both. It’s possible. Your Future is Calling gives you a clear road map to follow.

Buzz TodaySource: Bureau of Labor Statistics” Number of Jobs Held…Results From a Longitudinal Survey”: The average person born in the latter years of the baby boom (1957 – 1964) held 11.3 jobs from age 18 to 46, according to the U. S. Bureau of Labor Statistics. The survey was of 9,964 men and women who were ages 14 to 22 when first interviewed in 1979 and ages 45 to 53 when interviewed most recently in 2010 – 2011. Both high school and college graduates were included in the research.

Here are the five things college freshmen and their parents need to know.

#1 College is often viewed as the place where our sons and daughters go to “find themselves”. This a part of the mission of our colleges and universities and it should be. But the truth is that many of us spend most of our lives trying to “find ourselves”. There are scientific ways to help the freshman accelerate this personal development, to help they find out “who they are”. Among online instruments I recommend these in particular: O*NET Interest ProfilerStrong Interest Inventory, the Gallup SF-34 Strengths Finder and the Myers-Briggs Type Indicator All of these personal assessments can be done online for less than $100 (O*NET Profiler is free). They are well worth the investment of the freshman’s time and money.

#2 College freshmen are faced with many complex decisions as they set the course for their life. Many of those decisions, including immediate ones like the university they decide to attend, the major(s) they study and the careers they ultimately go into depend on “who they are”. It is one of the most important things they (and their parents) need to know to make good decisions.

#3 In college, and in careers after graduation, the freshman will compete against others and some will make better decisions because they have a good idea about “who they are” from the start. Your freshman needs to have every possible advantage in these life competitions.

#4 Career choices are important to consider early in the education process. Earning power is strongly related to the career chosen and there are lots of sources of excellent data that shows exactly what various careers pay. Three I recommend on this important topic include: O*NET, Occupational Employment Statistics from the U.S. Department of Labor and for California residents interested in a community college, there is the very detailed Salary Surfer.

#5 Many freshmen start out with majors that do not lead to good career choices. It is what I call the Major – Major – Major decision. This costs time and can lead to huge student debt. It is important to consider the choice of college major as the first step in the life career decisions. The earlier the freshman can know about what motivates them the better will be the education choices.

The bottom line is that the freshman year is the first big step to the life of an adult in our society. Cost, quality, the college of choice, the major are all important decisions for the freshman. It is not easy. The press is telling the story about today’s college experience. Business Week reported: “Stress Takes Its Toll on College Students”

But even with all of these factors one thing is very clear. The freshman will live every day of their life with “who they are”. What science tells us is that this does not fundamentally change over the course of an entire lifetime. We are who we are. On the other hand, what the BUZZ Today clearly tells us is that the freshman will change jobs – many times. What the freshman has to get right is knowing what motivates them, not how they can make the most money possible in their first job after graduation.

How to Avoid the Worst Outcome: “I Hate My Job”

If you hate your job you’re not alone. Seventy percent of Americans actively dislike their job or are not excited about what they are doing with their lives. That is pretty sad. Many solutions today focus on fixing the job with such things as access to catered meals, a ping pong table or free massages.

Buzz Today Source: CNBC/Gallup: Just 30 percent of employees are engaged and inspired at work, according to Gallup’s 2013 State of the American Workplace Report, which surveyed more than 150,000 full- and part-time workers during 2012. A little more than half of workers (52 percent) have a perpetual case of the Mondays—they’re present, but not particularly excited about their job. The remaining 18 percent are actively disengaged, roaming the halls spreading discontent.

Google is often cited as the icon for the happy work environment. 84 percent of the Google workforce has a high level of job satisfaction, one of the highest percentages in the Fortune 500. It helps that the average salary at Google is $107,000 per year. But money, free gourmet food, kindergartens and gyms and free time to work on personal projects is not the only story at Google. Google invests lots of effort to make sure that they hire right people in the first place.

Unless you already work for Google their work place solution is not available to you. But that doesn’t mean that you don’t have good options available. You have to change what you do at the beginning, not after you have a degree and begin to look for a job. The forty five year old with a college education who ends up with a degree and a job they (you) hate, most often takes the traditional path to education.

That traditional path begins with the way education decisions are made in our society today. The example here does not describe 100% of the cases but it is true for the majority. And it is likely it will be true for you unless you do something about it before enrolling in a degree program. The first education decision is typically the selection of a college/university to attend. The assumption is: “If I enroll in the most selective university possible I will have the best chance for career success”. This critical assumption is wrong. When it comes to your pay, what you study in college is more important than where you go to school.

Once enrolled in the university of choice, enrolled students try to figure out what to study – a sequence I call Major – Major – Major in my book “Your Future is Calling.” And it is here where the “I Hate My Job” trap begins to snap shut. Desperate and running out of student loans, the typical student will feel an urge to just get a degree and then look for a job. The last question being asked is whether the degree/job fits what I call “who they are”. The result is the forty five year old with a big mortgage, auto loans, kids in school, family obligations and a decreasing number of options to deal with the sad fact that they hate the job they ended up taking.

It’s no wonder so many hate their jobs. Often the job taken is the desperation decision at the end of a string of choices that started at the wrong point in the first place. To avoid this sad state of affairs you need to reverse the sequence.

Rather than beginning with the decision to attend a specific college or university, a better path is to begin with understanding “who you are” in the first place. From there, the best sequence is to select a career based on the match between “who you are” and future career prospects. The selection of a major to prepare you for the career that fits “who you are” is next. Last comes the choice of the university with the best major – tuition cost combination.

In the end, your goal is to immensely improve the odds that as a forty-five year old your state of mind is not “I hate my job”. You want to be able to say what the vast majority of employees at Google say, namely “I love my job”. There are actually people in the world who say that everyday. Your main goal should be to become one of them.

Oh, by the way, there’s an outcome at least tied for worst with “I hate my job”. It’s having huge student debt, a worthless degree and no job at all. My advice is to avoid this outcome at all costs. Work conditions at Google cannot help you here. Only you, and the decisions you make today, can produce the better outcome. GO FOR IT!

What You Need to Know Before You Pick a Major or a University

“Is College Worth It?” The answer is yes only if you chose wisely. College graduates had, on average, over $32,000 of debt upon graduation in the spring of 2013. The major on their degree had a lot to do with their ability to earn an attractive living and manage that debt.

Buzz TodaySource: American Institutes for Research. An analysis of the earnings of recent college graduates in five states finds that those who went to elite institutions do not necessarily earn higher salaries than their peers, that some certificates and associate degrees are far more lucrative than four year degrees, and that when it comes to science, technology, engineering and math (STEM), students who study biology or chemistry will earn far less than those in the other three fields.

The traditional sequence for individuals going to a college or university has been University – Major – Degree – Career. The reality is that for over half of those receiving a bachelor degree in America the sequence is actually more like: College – Major 1 – Major 2 – Major 3 – College 2 – Major 4 – Degree (finally) and then look for a job.

Has this been your experience? There a couple of things to observe about this typical sequence. The first thing is how much emphasis is placed on the reputation of the college or university. It is as though getting into a prestigious university is all one needs to do to have the golden ticket to a successful life. What we see in the BUZZ Today here is that this is not true.  The research shows that the major/career you select is far more important to your earnings future.

So if being accepted by an elite (highly selective university) does not assure you of economic success, what does it tell you?  Being accepted by a highly selective university tells you that you are among the smartest people in the country. That is nice to know this and does tend to make one feel good about ones self. But in the end, you are smart whether you go to university A or a less prestigious school B. Your smartness goes with you, it doesn’t stay with the university you decide to attend. The bottom line is that you do not have to pay the high tuition costs of the elite university when it comes to having the best chances of making a decent living. Conversely, you are not destined to a substandard living standard if you do not get to go to Harvard or Yale. What is far more important than where you go is what you study – your major.

The major you select is closely tied to the career you are targeting for yourself. To pick the right career you first must know “who you are” – something I discuss in detail in my book “Your Future is Calling.” I will defer a more detailed discussion of the “who you are” challenge for a later post. For now lets return to the career/major discussion.

The amount of earning power related to specific majors/degrees is truly amazing. Data from the very valuable web site CollegeMeasures is loaded with very important information about what specific majors and careers are actually worth in the real world. For now let me leave you with one direct comparison for bachelor graduates in the state of Virginia. On average, such graduates with a psychology degree (one of the most popular majors in American universities) had first year earnings of $29,040 compared to first year average earnings of $51,378 with an engineering degree.

In conclusion for this post:

1. You need to learn to prosper

2. What you study is far more important to your income than where you study.

3. You can save a lot of your education expenses by avoiding Major – Major – Major in combination with selecting your career/major before enrolling in any specific program or any university.