What Employers Are Looking for in Degrees and Credentials

Some are arguing that it is possible to get a good job without a college degree.  It’s true.  It is possible.  But the fact is, having the right credentials vastly increases your chances to have the future you desire.  This blog post gives you  facts about why this is the case and what you need to do about it.  Buzz TodaySource:  CollegeMeasures.org     Higher education is one of the most important investments that people make. And most students make this investment because they want a better chance to land a good career and higher earnings. Because college credentials are usually associated with higher earnings, taking on reasonable debt or paying high tuition are not necessarily bad choices. But as they enter the labor market, some graduates earn far more than others. Graduates with the same major but from different schools can take home substantially different amounts of money. And earnings vary widely among graduates from the same school who have chosen different majors.

In BUZZ Today we see what researchers show us about careers, majors and schools.  The CollegeMeasures.org site is full of valuable salary information from thousands of jobs and tens of thousands of college graduates in five different states.  The data is well worth the effort to understand it.

But CollegeMeasures.org looks at actual market data for degrees and careers.  What we want to do here is look at the issues from the employer’s perspective.

For better or worse, this is a JOB market.  Markets are the connection of buyers and sellers.  Employers are hard nosed decision makers and you are a seller and employers are buyers.  To get a sense of the employer perspective as a buyer think about the situations where you are the buyer and someone else is the seller.  An example might be when you are buying a house or a car. What you want as a buyer is a quality product that fits your needs, a competitive price and some assurance that what you are buying has some staying power.  Employers want the same things you do as a buyer.

So what do employers want when they hire you?  They want to have some assurance that you can actually do what they are hiring you to do.  That is what your major is all about.  It is extremely unlikely that they will hire a biology major for a $125,000 a year petroleum engineering position.  Because our world of work is becoming ever more specialized and complex, what you are qualified to do becomes more important every year.  The difference in pay reflects the growing need for skills and knowledge.  The market salaries on CollegeMeasures document the demand for such skills and knowledge in the job market.

A degree communicates more than merely skills.  To an employer, someone with a degree is a person who has demonstrated behaviors that employers value.  Earning a degree is a long term commitment and someone with that degree has proven to be up to the challenge of such a long term commitment. Employers value that.

So, for better or worse, the resume software that will screen your resume with your job application will be screening for the credentials valued by the employer.  A large number of those job postings will have something like:  “Bachelor’s degree required and 3-5 years experience”.   It may not be fair but it is a reality.  In a world where each job opening can get thousands of applications resume screening software is a reality of today’s job market.  Without the credentials job applicants never even get the interview needed to prove themselves.

In the end, degrees and credentials are the price of entry to  many attractive job opportunities.  Winning the lottery is a possibility but having the credentials employers are looking for produces a much higher probability of success.

How Employment Links to Career Choices

Change Career – millions are considering it and there are millions of things to consider. Where to begin?

What is changing is the world around you. At your core you are changing very little. Scientists know that by the time you reach adulthood your brain is wired by your experiences.You are who you are. The first challenge is to match who you are with the new opportunities and make the best choice that fits you. There are lots of career choices, many with very attractive salaries and growth opportunities.The US Department of Labor lists almost a thousand in America alone.

Buzz TodaySource: Bureau of Labor Statistics. Total non-farm payroll employment increased by 195,000 in June (2013) and the unemployment rate was unchanged at 7.6%, the U.S. Bureau of Labor Statistics report. Source: What Color is Your Parachute? In March 2012 4,356,000 people found work and there were 3,737,000 job vacancies waiting to be filled. That is a total of 8,093,000 employment opportunities.

So, contrary to what some are saying, the problem is not a lack of employment opportunities. What is confusing is that every month the popular press focuses on the unemployment rate and the net new jobs created in the last month. Recently the new jobs number has been around 180,000 per month. But what is more important to the career change decision, is the fact that every month American companies recruit and hire millions of new employees, not merely a few hundred thousand reported as new jobs.This adds up. Over a year’s time this means that there are actually tens of millions of opportunities to find a job in a new career.

The real challenge for the career changer is to decide the key question: Which of these tens of millions of opportunities do I go after? And even more important – how do I decide? Here are some suggestions to help guide you onto the right path.

Think of a career as what you DO with your life.The key to making the right choice is to make sure that what you do matches who you are as a person. Many go through life trying to figure out what they want to do “when they grow up”. They are looking for purpose and from that personal happiness. Sadly millions never find their answer. The career changer has a unique opportunity to link their doing with their being and from that develop purpose and happiness.

Who you are is fixed. You can learn new skills but in the end none of us get to fundamentally change who we are as an adult. So the first thing the career changer has to do is find out who they are. There are very good scientific instruments to help them do just that. Many are listed in my book “Your Future is Calling.” It is a place to begin.

Once the career changer has an objective read on who they are, they need to look at good information on the doing part of the career choices. Here again, there is good objective information available on the specific career choices available. The very comprehensive web site O*NET provides excellent information on a host of critical career factors including what someone in that career actually does every day. This is the source of information on the doing part of the career choices.

The last pieces of the puzzle are to decide on what to learn and where to learn it for the new career.There are thousands of education programs at community colleges and four year institutions to develop the skills required to qualify for new career opportunities. Once the career that matches who you are is selected, course catalogs, course descriptions and costs are available at college web sites. In addition, the Department of Education maintains a comprehensive site of information about college programs and costs on a site called College Navigator. At this point the main challenge for the career changer is to select the major and the college that is the best buy for the career chosen.

At the beginning, a career change decision feels overwhelming mainly, because it is.There are millions of things to consider. The good news is that the range of choices narrows quickly when the match between who you are and what you do is made at the beginning. There is still a lot of data to look at and evaluate but all of that is relatively straight forward with a good road map. See “Your Future is Calling” for details on how to do this part of the career change decision.

Good Paying Jobs That Do Not Require a Bachelor’s Degree

There are good paying jobs that don’t require a bachelor’s degree but they do require skills that are changing as our world changes. Learning is still key to a better future. But how do you decide what to learn?  The answer is that you should begin with “who you are” then decide what to study that can lead to a better future for yourself and your loved ones. Buzz TodaySource: O*NET  The O*NET program is the nation’s primary source of occupational information. Every occupation requires a different mix of knowledge, skills, and abilities, and is performed using a variety of activities and tasks. The data base defines the set of occupations across the world of work. Based on the Standard Occupational Classification the O*NET-SOC taxonomy currently includes 974 occupations 

With so many occupations to select from, it is no wonder that readers are challenged to find just the right combination of factors needed to fit exactly “who they are”.  In this post we explore the important characteristics of a few of the 974 choices to show how a new career can be chosen.  I recommend that you look at several important characteristics for any career you may be considering.  These are:

* The size of the profession. This gives you an indication of how many jobs in this profession there are in the US economy. Here size matters. Larger professions provide more opportunities.

* Growth in the profession is another important parameter for you to consider.  As our world changes opportunities in different careers are changing as well.  Some careers attractive just a few years ago have already been impacted by changes.  A good example is desktop publishing.  Only a few years ago this was a growing job opportunity.  Today this profession is much less attractive with a very limited growth prospect.

* Earnings are another important piece of information in your career choice. Incurring student debt to earn credentials in a poorly paying occupation is a path to a dismal future.

* How well the occupation fits you is another important factor. This is the part about “who you are”.  Here again you need good data about personality and the characteristics of those already in the profession.

Here is data on a few of the 974 careers.  All of these require less than a bachelor degree and are reasonably accessible through education at a community college at a reasonable investment level.

Patrol Police Officer

This is a profession that, with the right personal history, is relatively easy to enter.  42% of current officers entered the profession directly from high school but an associate’s degree provides better prospects.  It is a large profession with 664,000 current positions growing by 249,000 (2010-2020).  The median pay is $55,270 per year.  This profession requires personal attributes that include integrity, self control, stress tolerance and attention to detail.

Dental Hygienist

This is a reasonably large job classification with 182,000 current positions with over two thirds occupied by professionals with an associate’s degree making it a relatively easy profession to enter through a very affordable path at a local community college. Growth is projected to be over 29% (2010-2020) and compensation in 2012 was highly attractive with an annual median income of $70,210.  In addition to technical training required, personality attributes that align with the requirements of the job include a good-natured and cooperative attitude.

Paralegal

This is a large employment category with employment of 256,000 with good growth projected over the next decade.  The median salary in 2012 was $46,990 annually. Apprenticeships by state are available.  In addition, certificates are available from The Association of Legal Assistants/Paralegals.   Personal attributes including attention to detail, dependability, and integrity.

Registered Nurse
This is a huge profession with 2010 employment at 2,737,000 with projected openings by 2020 of 1,207,400 professionals. This size and growth are being driven by new medical technology and the aging of the baby boomers. Compensation is attractive at a 2012 median level of $65,470 annually. Personality attributes important in this profession include concern for others, dependability, stress tolerance, self control and attention to detail.

Summary:   All of these careers can be entered with learning that is less than the traditional bachelor’s degree.  This makes learning a key but manageable entry to these attractive professional careers.

Five Important Items You Need To Know About College

The college you pick is one of the most important decisions of your career but it needs to be last not first. This is backward from the way that most students decide. Most pick the college first.  Here is how you can make this decision work for you.
     Buzz TodaySource:  COLLEGENavigator      The list and actual tuition cost for every accredited American college and university is available online in a searchable data base.  Data elements include: Tuition, Fees, and Estimated Student Expenses,  Financial Aid, Net Price, Graduation and Retention Rates. All are available in great detail.  The site is maintained by the US Department of Education.

Important Item #1     Colleges compete to enroll students.   Harvard University has the luxury of rejecting about 95% of the applicants.  But the good news is that you were not going to be able to go to Harvard even if you were accepted.  There are literally thousands of other universities.  From that long list you can find a college that fits who you are but you need to do your homework before you get into serious discussions with any of them. Being assertive can save you tens of thousands of dollars in the cost of your degree.  My advice is to do your homework before you engage them in an enrollment conversation.

Important Item #2      Professors are very smart, well educated subject matter experts but they know little about what career is best for you.  The most important education decision you have to make is not about classes and majors.  The most important decision is to make sure that you select a career that fits you.  Some people go through their entire life trying to figure out what they need to do to be satisfied in their professional life.  It is far better to face this important choice before you get your degree, not after.

Important Item #3      Online education is at least as good, if not better than traditional higher education.  A Department of Education research project “Evaluation of Evidence-Based Practices in Online Learning” states: “A systematic search of the research literature from 1996 through July 2008 identified more than a thousand empirical studies of online learning….The meta-analysis found that, on average, students in online learning conditions performed modestly better than those receiving face-to-face instruction.”  The Implication for you is that you do not have to give up a quality degree to attend an online college.

Important Item #4    Credits do not automatically transfer even when earned from an accredited university.  The college that you plan to attend determines what  parts of your past education apply to their degree.  This is one reason why selecting the right college is so important.

Important Item #5    Some employers recruit for young graduating students exclusively only at the most prestigious universities.  But this characteristic of hiring applies most to on campus visit by company recruiters looking at recent graduates with no work experience. In this case, the prestige of the college is a way to deal with the fact that the graduates have little or no work experience.

The right experience trumps the credentials of the college.  Once you have been out in the work force for a period of time, the college you attended (attend) is much less important than it is for traditional college undergraduate with no work experience.  Look at a sample of job postings.  Software bots are making the initial screening of resumes and job applicants.  The bots function by matching key words in your resume with key words in the job description.  I have never seen the name of a college listed in the key words of a job posting.   Once you have work experience, where you went to college is much less important than what you studied and your work experiences.

Don’t get me wrong.  What college you decide to attend is an important decision but it needs to be made last, not as the traditional first as I explain in Your Future is Calling.   Start your search by deciding on what you want to study to position yourself for the career that fits who you are.